It stands to reason that part of your 2020 budget will include allocating funds for your advertising/marketing endeavors. While this is a task unto itself, it is not enough to simply set aside those funds and call it a day. Nor is it enough to have great campaigns just in mind. Without proper online reputation management, most of your efforts in the arena of advertising and marketing are going to fall short.

Think Of Online Reputation Management as Your Foundation

In other words, think of online reputation management as your foundation. You will be able to focus more intently on making sure you budget for your advertising and marketing in the most effective fashion possible. At the same time, you will also be able to have a good deal more confidence in the potential for success within your advertising and marketing campaigns.

Are You Doing Everything Possible With Your ORM?

In the end, you must budget for your ORM, in the same way you would budget your advertising and marketing endeavors. All these items are going to fall under the same umbrella. Your ORM exists in several forms. To be sure, social media is a huge part of online reputation management. At the same time, online reviews are also going to be part of your plans. A recent survey from BrightLocal makes this fact abundantly clear to us. According to that survey, an impressive 84% of those polled said they trusted online reviews as much as personal recommendations.

Which begs the question: What are you doing to build trust and reliability with your current and potential audience?

Keep in mind that all of this connects to Google, and whether your business shows up favorably in search results. Building trust and climbing SERP should always be foremost on your mind.

And what about your business listing? If someone searches for your business, are they going to find all the information they could ever need? Will you have a business address, contact information, and hours of operation? Studies show that the businesses keeping these things in mind are the ones succeeding.

Social media management is also key. In this day and age, it is inexcusable to have one or two neglected social media channels for your brand. While you don’t need to have a presence on all of them, it is crucial to not only find the right ones for your brands, but to make sure they are being consistently supplied with high-quality content.